This may not matter to 99 percent of the Journal Sentinel's subscribing customers or occasional visitors. You can't even easily find all of today's stories at, let alone find past stories through searching. In the last few years, after reporter and editor buyouts, a sale to Scripps and the most recent sale to Gannett – publisher of USA Today, the McDonalds of newspapers – quality on the page slipped and, now, its website has the ugly, unmanageable Gannett cookie-cutter template. Its website, even in the early days of newspaper websites, was easy to navigate and search, besting almost any other medium-market newspaper web edition in usability and aesthetics both. Its beat and investigative reporters were dogged and, even if not first to a story, willing to dig until there was no dirt left to turnover. While the city's merged daily paper was never perfect, when it was owned by Journal Communications, it was a remarkably good paper for a city of this size. Milwaukee needs access to the Journal, the Sentinel and the merged Journal Sentinel content, but not at the cost of almost all the library's annual acquisition budget. Not only are the archives gone from Google, but NewsBank, the company which now controls 120 years of historic of Milwaukee newspaper archives, attempted to sell it for $1.5 million to the Milwaukee library system, even though that library provided much of the original archived content to Google in the first place. This change came without any advance warning and still has no official explanation." 16, the Milwaukee Journal, Milwaukee Sentinel and Milwaukee Journal Sentinel listings vanished from the Google News Archive home page. As Michail Takach wrote for Urban Milwaukee, "On Tuesday, Aug. Last month, the Milwaukee Journal Sentinel made headlines across the country when its archives disappeared from Google News.
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